“Who even invented that word fracking anyway? I bet it was an environmentalist.”
Anthony Giddens, 17th January 2012
Anthony Giddens doesn’t seem to like the word fracking. At a debate on shale gas at the Policy Network earlier this week he wrapped his mouth around it as if the very sound produced a bad smell right there under his nose. It sounds ever so slightly like a rude word you see (I know. Naughty) which leads to punning headlines which sensationalises debate.
I disagree with this as necessarily a problem though. In fact, I’m all for punning headlines when it comes to very esoteric debates like shale gas. Yeah, you could see it as a distraction from real* issues. Or you could see it as an invitation. This thing that sometimes gets called “sensationalism” is not necessarily a bad thing.
The crucial issue for me was that Giddens expressed this distaste for the word fracking while sitting in a small, not especially full room in the centre of Westminster; a small room in the shadow of Big Ben, above an ecclesiastical outfitters and nestled behind one of the UK’s most exclusive private schools. There were at least two members of the House of Lords there. Possibly more (I’m not very good at peer-spotting). There were certainly a lot of suits. Apparently it was an open event, although an academic from the LSE also told me it was invite only and although it may not have been intensionally closed, it did feel a tad elitist. I felt scared emailing to ask if I could go, and slightly out of place when I arrived. And I work for two of top universities in the country. I even used to work in those offices, above J Whipple and Sons ecclesiastical outfitters, back when it was rented by NESTA. I should feel reasonably at home there.
I should make it clear that I don’t want energy policy dictated by punning headline. I do want people who make the decisions on these issues to take the time to be expert, probably for them to understand it better than I do and talk about things I don’t have time to learn how to understand. I like that people sit in small rooms in Westminster being a bit geeky. But I do not want them to be disdainful of popular debate while they do so. In fact, I’d want them to spend time thinking about how to open the debate up as much as possible. Punning headlines being part of that.
Let’s take, for example the Fracking Song which includes this little beauty of a lyric: “What the frack is going on with all this fracking going on, I think we need some facts to come to light…” (complete a slight emphasis on facts to assonate with frack). The song accompanies a short animated video which is offered as an introduction to the issue, something it’s makers describe as an “explainer”. They stress that an explainer is not meant to take the place of the detailed investigation, it’s just a starting point. It’s a lovely bit of video; really makes you feel like you understand an issue and are able and want to know more. It is also, I should underline still a framing of the issue, a starting point from a particular position. For all that the word explainer may sound comfortingly straightforward, logical and educational, it is still a version of the more complex events going on. It is still a take on the topic, a story, form of spin even. That lovely feeling where you think you understand an issue is produced because it’s such a great piece of rhetoric. That’s not to say it’s necessarily a bad thing, just that it’s rhetoric. Lots of things are rhetoric. Including all the debate from Giddens et al I heard on shale gas (not fracking) at the Policy Network. One person’s “sensationalism” is another’s “hit the nail on the head”.
So, let’s talk about fracking. And if Giddens thinks this is the wrong way into a debate about shale gas he should join in and help enrich public debate, not turn his nose up at it.
* Whatever the “real” issues are. Personally, I think the focus of these issues is up for debate, which is part of the point. Incidentally, I don’t think it was an environmental campaigner who coined the term fracking, it’s been an industrial process for several decades. But even if it was I’m not entirely sure what the problem is.
EDITED TO ADD: years ago, when I was an undergrad studying science in the mass media I wrote an essay on the politics of sensationalism and remember reading this paper (paywall, sorry). Not sure I agreed with it then, or now, but people reading this might find it interesting.