ANNOUNCEMENT: I’m part of a new blog network at the Guardian, “Political Science“. I’ll keep this for more personal/ niche content though. My first post there considers the way the public (or forms of publicity) are used to help reform science in the All Trails campaign. It’s based on a short talk I gave at the STEPS conference at Sussex this week, the full text of which follows.
The Royal Institution is up for sale. There are many interesting things about the fuss this has caused. One of which is that Harry Kroto has taken to twitter. It seems like that’s what happens when scientists get angry these days.
Social media is increasingly playing a role in science policy campaigns: All Trials Registered, All Results Reported (or the more 140c friendly alltrails), the anti-anti-GM “Don’t Destroy Research” and Science is Vital being just a few notable examples.
It’s an interesting development which as scholars of the field we should look at in more detail. From a more normative point of view, we might also welcome it as a sign of a greater openness in lobbying around science; making it more scrutinizable, more accountable and possibly more able to learn from a broader, more diverse, set of perspectives. Still, there are questions to ask and criticisms to make. Just because there are small moments of openness doesn’t mean that the majority of power brokering in science is still, if not outright secret, rather esoteric. Openness can be rhetorically applied and we need to think about that. Moreover, hashtags have histories and hierarchies as much as anything else; there are cultures and contingencies to consider here, as any campaign located in a specific social context. (Arguably, one of the reasons we’ve seen it in the UK is the relatively grassroots structure of our sceptics movement, and the experience of Libel Reform is important too.) It’s also worth reflecting on the ways in which ideas of the public and publicity are being used here and how this is similar and different from the rhetorical use of, for example, public polling data or protests putting bodies out in the street.
It’s not exactly new. I dug out my notes for a talk I gave on the topic at 2010 Science Online London conference (read text version and comment thread on blogpost I wrote at the time). There had been a lot of social media activity around the election, largely coalescing around the twitter hashtag “scivote”. I stressed that, as a hashtag, offered a connection; a folksonomical collective and dynamic socially constructed way of classifying. It connected people to events, information, ideas, debates and, quite simply, other people. It let individuals develop knowledge and interest and fostered community. You weren’t just the one person in the lab who was feeling a bit grumpy about the government, you were part of something larger. You didn’t have to feel weird about being a bit political. Still, none these connections happened entirely online and we have to remember how much of a role much less public work happens around these online campaigns. The Science is Vital campaign, for example, gradually gathered expertise and steam from a few tweets and blogpost, but it also built on the infrastructure, contacts, profile and expertise of the Campaign for Science and Engineering (amongst others). That’s not to say Science Is Vital had no impact, it arguably let the more traditional lobbyists express a constituency that cared about these issues. That’s powerful political rhetoric.
It’s striking that although many of the online science policy campaigns have a grassroots-y feel to the, they are promoting rather traditional top-down expressions of scientific expertise and reflecting, if not emphasizing preexisting power networks. In one of the various obits of the Rio +20 talks this summer, John Vidal claimed the end fossil fuel subsidies and save the Arctic campaigns were “eye-catching global bottom-up initiatives”. They weren’t.
(When someone says “bottom up” always ask “whose bottom?”)
These campaigns were more about enumerating the actors of public relations than diffusing political power. They expressed a public, they didn’t try to involve them. And I think that’s how we can the recent scientific community based campaigns too; they don’t seem to have any particular interest in finding new opinions, just show there are people who have the same opinion as them. They didn’t want new questions, just more people to sign up to their answers. This isn’t necessarily a bad thing – we can have public campaigns as well as public debate – as long as we recognise what we are looking at.
That said, I think it’s fair to say that both Libel reform and Science is Vital picked up a lot of expertise along with the more passive clickativist support: Lawyers, lobbyists, designers, programmers. In that respect it’s a different from the slicker professionalised projects we’ve seen from environmental campaigners.
It also strikes me that All Trials is especially interesting because it’s about publicizing absence of evidence and saying a bit of the medical science is broken. It’s being open about problems, albeit in a rather tightly framed way. And I think there’s a lot of potential there. I’m just not sure I’ve seen it realised yet.