I visited Ottawa last weekend, for the Extending Expertise conference. Walking around the center of town on Sunday morning, I spotted this flyer for the Green Party.
I thought it was interesting not only because it referenced a Twitter hashtag, but that it left space to add a short message on the flyer itself too. It asked the person posting it not only to stick it up, but share a reason for doing so, and to hand-write that message.
It’s an interesting example of the way in which online participation is making a mark on offline. I also think reflects a slight change in political discourse, one that aims to include explicitly citizen voices – perhaps echoing some recent research suggesting news consumption in Canada is an increasingly social experience – and even explicitly handwritten contributions to response.
It reminded me of an electoral reform demo last summer, where campaigners brought branded but blank signs for people to compose their own messages. Or, at solidarity with Egypt rally in Trafalgar Square a few months back, that Amnesty brought a truck of wifi provision to encourage people to post to social networking sites. At one point at that rally, we were even asked to hold up our phones, clasped with our fingers arranged in a peace signs, as a statement of solidarity (sadly, it felt a bit like being in a TMobile advert).
Handcrafted political banners are nothing new, and I remember sorting through decades of handmade badges when I briefly helped out in CND archives as a teenager; loving the multiplicity of puns based on specialist professions (“taxidermists say stuff the bomb” is the classic, but there were less funny ones I can’t remember now). Still, there seems to be an increased focus on handmade elements of political discourse in the last year or so.
Although when it comes to any shifts in style of British protest signs I’m tempted to blame Father Ted, the desire to humorously make and remake political discourse and then share with others is an international development. I’ve seen mainstream media collect images of protest signs in Egypt and Germany recently too (seriously, click on the German link, it’s lovely…). I’ve also seen photos of quite a few photos of handmade signs in the celebrations in DC and NYC after the news about Bin Laden, but I think this event overlaps with memorials of the dead (by which I mean 9/11 deaths, not Bin Laden’s), which there are different reasons and traditions for hand-crafted notices.
This reflects the way in which it’s easier for the media to capture and share such works but also that the protesters are capturing and sharing such handmade art with each other while on the demo on (hence Amnesty’s odd request for us to hold up our phones).
I’m reading David Gauntlett’s new book Making is Connecting at the moment (I’ll post a proper review when I’ve finished it). Part of the inspiration for the book is that he, as a professor of media studies, had noted a shift away from a slick ‘sit back and be told’ media culture, and towards a more handcrafted one of making and doing, and most of all, sharing (though which we get the connecting of the title). As he puts it in the introduction:
I’ve always liked making things, but they didn’t have an audience. With the Web, making writing, photos, drawings – and indeed websites themselves – available to the world was so easy. It was also rewarding, as people would see your stuff and then send nice comments ad links to their won. So I experienced the feeling that making is connecting for myself. (Gauntlett, 2011: 3)
I think current cultures of protest signage and these Canadian Green Party flyers are a good example of political campaigners getting in on this shift. If you are interested in reading more, I can also recommend the chapter entitled ‘Photoshop for Democracy’ in Henry Jenkins’, Convergence Culture.
Of course it’d be naive to simply say the odd hand written flyer, or even a highly skilled handquilted protest banner (or handcoded website) amounts to a sudden ability for the people to speak to power. The space left for comment on the green party flyer is really very small, and entirely framed by their branding.
Indeed, much of the Extending Expertise conference I was attending in Ottawa reflected on the problems of an apparent move from ready-made to DIY media: from sometimes petty clashes between professionals and amateurs, to more serious concerns over the potential skewing of public debate by clever use of apparently more open political debate, including the potential dis-empowerment of ‘publics’ by a too-cursory devaluing of professional expertise.
Grass roots is one thing, astroturfing is another. If you’ll excuse the extension of the metaphor, there’s also a difference between a carefully polished lawn seeded from a small selection of carefully cultivated varieties of grass, and a meadow full of more diverse flora and fauna. That’s not to say a focus on handmade parts of political discourse are necessarily a bad thing, just that we shouldn’t be naive about this.
EDITED TO ADD (10th May): I spotted this ‘Tiles for America’ wall in New York yesterday, and considering my reference above to memorials of 9/11, I thought it was worth adding. You can read a bit about the project here, (or some more of my photos here and here). In some respects, it reminded me of the wall of memorial at the Cross Bones cemetery in Southwark (photo at bottom) though in many ways it’s very different too. Anyone think of other examples?
New York City, May 10th 2011
London, August 24th 2010